Founded by three-time Wimbledon champion Fred Perry in 1952 and adopted by generations of members of British subcultures ever since. The original Fred Perry shirt has never changed since the first sketch was designed over 70 years ago. An authentic piece of subculture uniform that transports us from sportswear to streetwear. What inspired Fred also did with a generation of tennis players, and then with a generation of rebels, musicians, filmmakers and finally sports stars to close the circle. Always in the center, right above the player's heart, was the laurel wreath. A jersey that can be recognized from one side of a room to the other, a dance floor, a soccer stadium.
In 1969, in the medieval Suffolk town of Lavenham, Mrs. Elliot designed the world's first nylon quilted horse blanket, setting the stage for Lavenham. Emphasizing durability and functionality, each piece was made to last by skilled local craftsmen. Today Lavenham remains true to its roots, producing all items in its Suffolk factory. With the expertise of some of the most experienced craftsmen in the United Kingdom, Lavenham continues to provide high quality products while maintaining a legacy of innovation and craftsmanship.
Founded in London in 2019, JACK1T was born with a clear vision: to redefine contemporary outerwear through a perfect balance of performance, design and identity. The brand combines urban aesthetics and technical functionality, creating garments designed to adapt to every context, from the city to more dynamic environments. Premium materials, sartorial craftsmanship and attention to detail distinguish every collection, turning each piece into an experience of comfort and character.
Raincouture is a Dutch brand founded in 2011 by Daphne Gerritse, with the goal of creating stylish, feminine and multifunctional raincoats. The idea was born during a stay in Bergen, Norway, one of the rainiest cities in Europe, where Gerriste perceived the need to create raincoats that combined style and functionality. The brand's philosophy is based on “Functional Fashion”, the union of aesthetic and practicality, using innovative and sustainable materials, such as deadstock Swiss fabrics and European finishes, for waterproof garments suitable for all seasons. Raincouture represents the perfect balance between aesthetic, functionality, sustainability and durability.
House Of Gravity is a high-end activewear and daywear brand founded in 2019 by Maria-Rosa Vyskocil in Amsterdam. Created to meet the needs of an active and conscious lifestyle, the brand combines elegance and functionality in versatile garments that are ideal from the gym to daily commitments. Made with premium fabrics and feminine designs, House Of Gravity products reflect a real commitment to sustainability, with eco-friendly materials and responsible manufacturing..
Bare kind is a British brand founded in 2018 by Lucy Jeffrey, with the aim of combining sustainable fashion with animal welfare. The idea was born from Lucy's desire to create an everyday product that could have a positive impact on the world. Being an animal lover from a young age, she decided to combine this passion with the production of socks made of bamboo, an environmentally friendly and comfortable material. Ten percent of the profits from the sale of each pair of socks is donated to charitable organizations that work to protect the animals depicted on the socks. Currently, the company supports more than 35 charities worldwide, contributing to the conservation of numerous endangered species.
Alpina was founded in 1980 in the Bavarian Friedberg, near Habsburg. Specializing in the production of ski and cycling helmets, sports goggles and sunglasses, the brand is distinguished by innovative solutions that combine advanced protection, modern design and an active lifestyle. With the motto “Made to Inspire,” Alpina promotes the joy of sport through products that allow athletes to focus fully on their performance.
With more than 75 years of experience in manufacturing high-quality skis and sports equipment, Elan is internationally recognized for technological innovation, such as the introduction of the first carving ski, which revolutionized modern skiing Each product is designed and manufactured in Slovenia, combining craftsmanship, sustainability and performance. The brand caters to professional skiers and enthusiasts alike, offering solutions that provide control, stability and fun in all conditions.
Toko is a Swiss brand founded in 1916, specializing in waxes, ski and snowboard maintenance tools, and technical fabric and footwear care products. Toko introduced the first waxing service at the 1948 Olympics in St. Moritz and continues to work with professional athletes to develop high-performance solutions. The company manufactures only 100% fluoride-free products, using renewable and biodegradable raw materials with respect for the environment.
Founded in 1862, Mammut is a Swiss company that offers high quality and unique products around the world. This leading international premium brand has been synonymous with safety and pioneering innovation for more than 155 years. Mammut products combine functionality and performance with contemporary design. With its combination of hardware, footwear and apparel, Mammut is one of the most comprehensive suppliers in the outdoor market.
Fritschi Swiss has always strived to meet a wide range of user needs by creating bindings that are the best in the world for ascending and descending the mountain. For more than 60 years, Fritschi Swiss Bindings has been at the forefront of technological innovation in the ski touring binding market. The quality products are developed and manufactured entirely in the Jungfrau-Aletsch region, a UNESCO World Natural Heritage site in the heart of the Swiss Alps.