It all begins in Val Gardena, where the mountains are a way of life. Here, Franco Prinoth founds Socrep s.r.l., which paves the way for importing sporting goods from the East, bringing innovation and quality to Italy.
It all begins with the historic Kazama skis. Since then the growth has been continuous, driven by passion and international vision.
SOCKS & KNITWEAR
The company begins to expand its vision beyond sports, laying the groundwork for entering the fashion sector as well.
The exclusive distribution rights in Italy of the English brand Burlington Socks & Knitwear, an emblem of style and tradition, are acquired, accompanying the brand on its path of growth and consolidation in the market for over 20 years.
The evolution continues with the entry into the outdoor world, marking another step toward an increasingly comprehensive distribution.
With the prestigious brand Mammut, a solid and transversal proposal takes shape, capable of covering all needs, from technical performance to lifestyle.
30 years of collaboration that is still active today, supporting the Swiss brand in its development and positioning.
Canada Goose is added to the portfolio, consolidating Socrep's presence in the high-end outdoor fashion segment.
Iconic brand created to protect Arctic explorers and now a symbol of excellence and a global benchmark for high-performance garments.
A 24-year partnership during which the brand established itself as a leader in the luxury-performance segment.
The adventure with Fred Perry kicked off in 2002 with the exclusive distribution of accessories in the Italian market, marking the beginning of an important collaboration with one of the most cult British brands.
Starting in 2015, the agreement expands to include clothing as well.
A solid and continuous relationship that continues to this day.
Excellence in mountain sports is enhanced with Elan, a pioneer in European skiing and a symbol of technology and innovation.
With a strong technical heritage and a constant drive for innovation, the brand stands out for performance and reliability, and is among the most appreciated by ski enthusiasts.
The partnership continues to this day with success, strengthening Socrep's presence in the sports segment.
With its refined style and sartorial approach to beachwear, Orlebar Brown enters Socrep's brand selection.
Until 2024, the sales campaigns were hosted in the company's Showroom in Milan, an exhibition space with attention to the smallest details to make the most of each collection.
An integrated service made available for all the brands represented, offering continuity, visibility and support at every stage of the commercial path.
In 2020 Socrep invests and opens the first Fred Perry monobrand in Italy, in the heart of Milan.
A strategic project that marks the beginning of a solid and ambitious retail expansion plan, with the goal of developing additional openings in the coming years.
The Lavenham pop-up store, activated in 2023, represents the ability to activate flexible and targeted retail formats. Each project is built to strengthen the brands' presence in the market.
Socrep is looking ahead, continuing to expand its network and confirming its commitment to established brands every day.