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Socrep
Your Fashion, Outdoor and Sport partner since 1963
About us

SOCREP Srl was founded in 1963 by Franco Prinoth. At that time, the company was one of the first to import sporting goods from Eastern countries, especially from China and Japan (for example the historical “Kazama” skis). Besides a conscious management of all operations, the company’s success was also possible because of its core values respect, equality and humility.

Today Socrep is an exclusive partner of iconic fashion, sport and outdoor brands with particular emphasis on lifestyle apparel as well as ski and mountaineering equipment and clothing. The headquarter is located in the beautiful Val Gardena, a few kilometers from the center of Ortisei, covering an area of approx. 5000m² including warehouse, offices and showroom.

Socrep invested in amplifying its sales network opening a dedicated showroom in Milan, serving particularly its fashion brands.

Socrep in numbers:
- Over 1,000,000 units processed per year
- 1,500 active accounts (doors)
- Over 10,000m² of warehouse space
- 5000m² on-site warehouse space
- 1,000m² of privately owned office / showroom space (Ortisei and Milan)
- 100% liquidity
- over 50 years of successful operation

Brands

Socrep has a diverse portfolio of fashion, outdoor and sport brands. The company’s core competence is the successful positioning and distribution of its iconic brands in the Italian market.

Fashion
From Streetwear to Lifestyle and Fashion
Founded by triple Wimbledon champion Fred Perry in 1952 and adopted by generations of British subcultures ever since. The original Fred Perry shirt hasn’t changed since it was first designed over 60 years ago. A true piece of subcultural uniform, taking us from sportswear to streetwear. What inspired Fred also inspired a generation of tennis players. And then inspired a generation of rebels, musicians, film-makers and full-circle back to sports stars. But always at the heart of it, just above the heart of the payer, was the Laurel Wreath. The shirt you can recognise from across a room, across a dance floor, across a football stadium.

In 1969, in the medieval wool town of Lavenham, Suffolk, Mrs. Elliot designed the world's first nylon quilted horse rug, setting the foundation for Lavenham. Emphasizing durability and functionality, each piece was crafted to last by skilled local craftspeople. Today, Lavenham remains committed to its roots, producing all items in its Suffolk factory. By harnessing the expertise of some of the UK’s most seasoned craftspeople, Lavenham continues to deliver purpose-built, high-quality products, maintaining a legacy of innovation and craftsmanship.

All LØCI sneakers are made using recycled ocean plastic sourced from the Mediterranean and Atlantic Coast of Africa. 10% of the profits on every pair purchased is donated to building ocean conservation sites and protecting endangered ocean species.
Outdoor
Absolute performance - from Mountaineering to Climbing, Skitouring and Hiking

Mammut is a Swiss premium outdoor company founded in 1862 providing high quality products and unique brand experiences to mountain sports enthusiasts around the globe. The noticeably high level of identification with the brand is evidence of the enthusiasm and passion of our employees for mountain sports. We are driven by the quest to create products with the highest level of quality, innovation and functionality.

Elan is a dedicated ski manufacturer in the Slovenian Alps with more than 70 years of experience building the best skis in the world for friends and families who live the skiing lifestyle and are all about good times in the mountains.
In addition, they also offer hybrid skins in Mohair Mix material.

Established by Albert Fritschi in 1960 for apparatus and prototype engineering, the Fritschi company turned its focus to the development of ski bindings in the late 1970s under the leadership of the Fritschi brothers, Andreas and Christian. The company is committed to producing alpine touring bindings with highest functionality and quality.
Sport
High quality products to sports lovers and mountain enthusiasts

Alpina, one of the leading providers of ski helmets, bike helmets, protective wear, sport sunglasses and ski goggles with innovative products and modern design.

Elan is a dedicated ski manufacturer in the Slovenian Alps with more than 70 years of experience building the best skis in the world for friends and families who live the skiing lifestyle and are all about good times in the mountains.

Since Toko was founded over 100 years ago, the Swiss brand with its rich tradition has stood for continuous innovation and first-class quality. Toko waxes and tools provide skis and boards with top performance and extra safety on the slopes.
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