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Socrep
Your Fashion, Outdoor and Sport partner since 1963
About us

SOCREP Srl was founded in 1963 by Franco Prinoth. At that time, the company was one of the first to import sporting goods from Eastern countries, especially from China and Japan (for example the historical “Kazama” skis). Besides a conscious management of all operations, the company’s success was also possible because of its core values respect, equality and humility.

Today Socrep is an exclusive partner of iconic fashion, sport and outdoor brands with particular emphasis on lifestyle apparel as well as ski and mountaineering equipment and clothing. The headquarter is located in the beautiful Val Gardena, a few kilometers from the center of Ortisei, covering an area of approx. 5000m² including warehouse, offices and showroom.

Socrep invested in amplifying its sales network opening 4 dedicated showrooms in 3 strategic cities (Milan, Rome and Trani) serving particularly its fashion brands.

Socrep in numbers:
- Over 1,000,000 units processed per year
- 1,500 active accounts (doors)
- Over 10,000m² of warehouse space
- 5000m² on-site warehouse space
- 1,000m² of privately owned office / showroom space (Ortisei and Milan)
- 100% liquidity
- over 50 years of successful operation

Brands

Socrep has a diverse portfolio of fashion, outdoor and sport brands. The company’s core competence is the successful positioning and distribution of its iconic brands in the Italian market.

Fashion
From Streetwear to Lifestyle and Fashion

Founded in a small warehouse in Toronto, Canada in 1957, Canada Goose has grown into own of the world’s leading makers of performance luxury apparel. Every collection is informed by the rugged demands of the Arctic and inspired by relentless innovation and uncompromised craftsmanship. From Antarctic research facilities and the Canadian High Arctic, to the streets of New York, London, Milan, Paris and Tokyo, people are proud to wear Canada Goose products. Canada Goose is recognized leader for its Made in Canada commitment, and is a long-time partner of Polar Bears International.

Founded by triple Wimbledon champion Fred Perry in 1952 and adopted by generations of British subcultures ever since. The original Fred Perry shirt hasn’t changed since it was first designed over 60 years ago. A true piece of subcultural uniform, taking us from sportswear to streetwear. What inspired Fred also inspired a generation of tennis players. And then inspired a generation of rebels, musicians, film-makers and full-circle back to sports stars. But always at the heart of it, just above the heart of the payer, was the Laurel Wreath. The shirt you can recognise from across a room, across a dance floor, across a football stadium.

Since 1969 Lavenham have worked to a philosophy of being fit for purpose; ensuring each product is of the highest quality and does its job without complication. Renowned for their quilted gilets and jackets, Lavenham are true experts in quilting and have been sought out by many global brands to collaborate with, including, A.P.C., Kenzo, Sunspel, Nigel Cabourn, Comoli, Edwin, Eley Kishimoto and Norse Projects. Every single Lavenham product is still proudly made in Suffolk, England, just 6 miles from the location of the very first factory.

Based in London, Orlebar Brown was founded by Adam Brown and launched in March 2007 as a tailored approach to men’s swim shorts. OB Classic swim shorts remain the original and best ‘short you can swim in’, offering something you can wear on the beach or by the pool, yet smart enough to wear to lunch or for a drink.
Outdoor
Absolute performance - from Mountaineering to Climbing, Skitouring and Hiking

Mammut is a Swiss premium outdoor company founded in 1862 providing high quality products and unique brand experiences to mountain sports enthusiasts around the globe. The noticeably high level of identification with the brand is evidence of the enthusiasm and passion of our employees for mountain sports. We are driven by the quest to create products with the highest level of quality, innovation and functionality.

Elan is a dedicated ski manufacturer in the Slovenian Alps with more than 70 years of experience building the best skis in the world for friends and families who live the skiing lifestyle and are all about good times in the mountains.

Montana has been producing high-quality climbing skins since 1939 with a substantial combination of innovation and tradition: from the first products made of seal skin, to the modern mohair or synthetic skins, through to the strap attachment and the new practical Montana Skipiercing.

Established by Albert Fritschi in 1960 for apparatus and prototype engineering, the Fritschi company turned its focus to the development of ski bindings in the late 1970s under the leadership of the Fritschi brothers, Andreas and Christian. The company is committed to producing alpine touring bindings with highest functionality and quality.
Sport
High quality products to sports lovers and mountain enthusiasts

Alpina, one of the leading providers of ski helmets, bike helmets, protective wear, sport sunglasses and ski goggles with innovative products and modern design.

Elan is a dedicated ski manufacturer in the Slovenian Alps with more than 70 years of experience building the best skis in the world for friends and families who live the skiing lifestyle and are all about good times in the mountains.

Had, German smart multifunctional headwear for sports, outdoor activities and everyday use, is specialzed in producing several types of headgear as multifunctional seamless headware, bandages, hats-beanies, balaclavas etc.

Since Toko was founded over 100 years ago, the Swiss brand with its rich tradition has stood for continuous innovation and first-class quality. Toko waxes and tools provide skis and boards with top performance and extra safety on the slopes.
Showrooms

Socrep amplified its sales network opening 4 dedicated Showrooms in 3 strategic cities (Milan, Rome and Trani) that serve particularly its fashion brands.

The two Milan showrooms display the newest collections and limited editions in a simple and elegant environment. Assisted by qualified personnel, customers can enjoy their buying experience at the fullest. Showroom 1 consists of a two-floor 250m² brick house, characterized by wide windows and the surrounding garden bestows the customer with a fresh air feeling, an uncommon thing for a big city like Milan. Showroom 2 with about 600m² is located right next to the other one.

The 250m² Rome showroom housed in an old renovated farmhouse with a large internal courtyard, welcomes customers in a modern, bright and comfortable environment where they can view the collections with extreme serenity, assisted by our courteous and competent staff. It is situated in a strategic area, essential for connections and travel in Rome city, where there are many other showrooms of the most important brands.

In Trani, the new collections find their place within an 800m² showroom based in one of the most beautiful and antique buildings, namely Palazzo Bianchi, which is well known for the history of the Barone. Here, where every detail is delicately taken care of, each collection can be fully appreciated also thanks to the support of our dedicated and professional personnel.

Milano 1
Morimondo str. 34, 20143 Milano (MI)
Phone: (+39) 02 8138286
E-Mail: info@socrep.it
Milano 2
Morimondo str. 26, 20143 Milano (MI)
Building 11A
Phone: (+39) 02 8138286
E-Mail: info@socrep.it
Roma
Di Valle Vescovo str. 5, 00189 Roma
Phone: (+39) 02 8138286
E-Mail: info@socrep.it
Trani
A. Prologo str., 76125 Trani (BT)
Phone: (+39) 0883 586153
E-Mail: info@socrep.it
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