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About us

SOCREP Limited was founded in 1963 by Franco Prinoth. At that time the company was one of the first to import sporting goods from eastern countries, especially from China and Japan (for example the “historical” Kazama skis). Today Socrep is an exclusive distributor of well known sports products, with particular emphasis in the fields of ski and mountaineering equipment and clothing, as well as casual wear of famous quality brands.

The headquarters and offices are located in Val Gardena, a few kilometers from Ortisei, covering an area of approx. 5000 m² including warehouse, offices and showroom. Socrep’s secondary offices are located in Verona, while the media offices in Socrep’s Showroom Milano. Moreover, Socrep has invested in amplifying their sales network opening 5 dedicated Showrooms throughout Italy (Verona - Milano - Prato - Roma - Trani) that serve the fashion branch and brands.

The sales team consists of 15 agents within the Sports and Outdoor branch and 5 Area Sales Managers and 1 Key Account Manager working for the fashion branch with different privileged and high-end partner stores. A team of 30 people focuses exclusively on relationships with suppliers and customers.